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the making of manicorganic
I have been making fantastic fruit juices for almost 20 years (www.jameswhite.co.uk) and popping them into little (and larger) glass bottles all at our Ashbocking site in rural Suffolk. Our big secret has always been freshly pressed apple juice (or in our case centrifugally spun) which we have added into almost all our products. Freshly pressed apple juice makes a fabulous base for all fruit juices.
For almost two years, I've been working away (manically of course!) on this exciting new range of organic juices in plastic bottles.
why manic?
20 years of making fruit juices - my friends certainly consider this to be pretty manic! I like to think of manic as a positive virtue wild enthusiasm combined with a certain belief that we are onto something great. We are definitely firm believers in enthusiasms - ours include a certainty that great ingredients make great tasting products (in the right hands!) and healthy organic ingredients make the healthiest products. Stir up all these enthusiasms into one little plastic bottle and what you get is a deliciously dinky manicorganic.
why organic?
It's all about confidence. Confidence in knowing what is going in to what you eat. You can look at the label and avoid unnecessary E numbers, preservatives, colourings and artificial flavourings. But what about the trace pesticides and other chemicals used in conventional farming that can find their way into the food chain. These can only be reliably avoided if they were never used in the growing of the ingredients in the first place. Leave nature to determine its own course and you end up with absolutely delicious produce producing absolutely delicious products. But its not easy for the farmers - they do have to be pretty manic!
why plastic bottles?
Now glass has always seemed to me to be the sensible material to bottle in because I wanted our juices to be the best that anyone could buy. And how often do you buy a fine wine in a plastic bottle? Plastic in the past has been a poor barrier - juices and wines quickly oxidize in them whilst in glass they would remain in perfect condition. However plastics have come a long way and they can now produce bottles that are almost as good oxygen barriers as glass. So it was only when the special little plastic bottles that we have found for manicorganic recently became available that I was ready to venture into using plastics. Critical also was the fact they are so irresistibly dinky, 100% recyclable and bouncier than glass!
Lawrence Mallinson